Built by a guy who actually shows up.

Hayden Graham · Founder, RankWright Digital · Halifax, Nova Scotia

I built RankWright Digital because every contractor, tradesperson, and service pro I knew was getting jerked around by SEO agencies who didn't understand their business — and were charging $2,000 a month for it.

Why I do this

I'm from Atlantic Canada. I grew up around contractors and trades — landscapers, excavators, painters, roofers, pressure washers, welders, detailers — and I watched the good ones lose work to flashier competitors who showed up first on Google.

Not because their work was worse. Because their websites were worse. Because they weren't on the map pack. Because they had no idea how Google Business Profile worked. Because nobody had ever built a real SEO strategy for the way hands-on businesses actually run.

RankWright is the agency I wish those guys had hired.

What I actually do

I do SEO — Search Engine Optimization — and AEO — Answer Engine Optimization, which is what gets your business cited by Google's AI Overviews and ChatGPT. Both matter. Both feed into the same outcome: your phone rings more.

• Local SEO + Google Business Profile — the map pack stuff that drives 60% of calls for local service businesses.
• Fact-checked content — real pricing, real services, real local terms. No AI-generated fluff.
• Schema markup — the structured data that makes your business citable by AI search.
• Lead handling automation — text-back when you miss a call, automated reviews, AI receptionist at the top tier. So you don't lose leads while you're on a job.

Proof, not promises

My flagship client is Doucet Landscaping & Excavation in Halifax. When we started, they were buried in the search results. 90 days later they ranked #1 organic for "excavation cost halifax" and were cited in Google's AI Overview for the same query.

How I work

I run RankWright myself. No junior account managers, no offshore content mills, no "we'll get back to you next month" client emails. If you hire me, you talk to me. If something needs fixing, I fix it.

I publish my prices on the website. I don't do long contracts — month-to-month, cancel anytime. I tell my clients the truth, including when they don't actually need what they're being sold.

I'm based in Halifax and work with contractors, trades, and service pros across all of Atlantic Canada — Nova Scotia, New Brunswick, PEI, and Newfoundland. Landscaping, excavation, hardscaping, paving, roofing, lawn care, masonry, pressure washing, painting, fencing, welding, concrete, detailing, plumbing, electrical, HVAC, cleaning — anyone whose customers Google them.

Get in touch

If you're a contractor, tradesperson, or service pro in Atlantic Canada and you want your phone to ring more, send me a message. I do free SEO audits — no contract, no pitch, just a real review of where you stand. If you like what I find, we'll talk about whether RankWright is a fit. If not, you've got a free audit to act on.

hayden@rankwright.com · @rankwrightdigital